5.12.2006, Press Release: New Mobile TV Services Offered at the Opening of Ideapark
Helsinki, December 5th, 2006 – Icareus together with its partners piloted local mobile TV at the opening of the Ideapark shopping center in Lempäälä, Finland 29.11 – 1.12.2006. During the event, mobile TV and other mobile services were offered to the DVB-H receivers in the area. The purpose of the pilot was to develop, implement and test different kinds of services, including both entertainment and promotional services, targeted to the visitors of shopping centers.
All the services offered at Ideapark were available through OSSG™ (Operator Specific Service Guide). OSSG™ is an application that enables all TV and mobile services, regardless of the network used, to be offered seamlessly through one user interface. In the pilot the user interface was customised to match the look and feel of Ideapark.
The visitors in Ideapark were offered seven local mobile TV channels showing versatile, both informative and entertaining content linked to the event and the shopping center. The Live channel showed live footage from the opening party and other events of the weekend. Ideapark and Shopping channels offered information about the shopping center and its numerous stores. Each of the shops was also given the opportunity to have its own channel, e.g. Sonera Piste channel presented content offered by Sonera. Men, women and children were offered targeted channels showing content especially made to fit the needs and interests of each target group. Still, TV channels were only a part of all services offered. In addition, several other mobile services were available, including information about Ideapark, maps, coupons and games.
The pilot raised a lot of interest among visitors. According to the pilots, it seems that there is demand for this type of services, once the real DVB-H capable phones are available.
The Ideapark pilot was a part of the Icareus’ DVB-H Event 2006 project which includes testing mobile TV and filecasting platforms and relating service concepts in various kinds of public events. The first pilot was conducted at Ilosaarirock festival in July, the second at the EU conference i2010 held in September. The services at Ideapark were offered by Icareus together with Turku University, TeliaSonera Finland, Digita, Ideapark, ICT Turku, Tietokartano, BSMG, Forum Virium Helsinki and Axel technologies. The graphics were designed by Rami Tiihonen.
Icareus Ltd
Icareus Ltd is one of the leading companies in the area of interactive television, including digital television, mobile TV, and IPTV. Icareus offers its solutions for TV-channels, cable, satellite and mobile operators, TV and media production companies and service providers, having customers and partners in more than 20 countries around the world. Icareus’ services include digital TV solutions delivered on a turn-key-basis; Interactive Television content authoring product family iTV Suite, ParticipationTV solutions as well as Interactive MobileTV solutions. Icareus's sister company Icareus Entertainment Solutions Ltd (IES) provides Interactive TV and Participation TV content and services. With an extensive cooperation network with leading companies and institutions, Icareus thrives on pushing the boundaries of interactive television.
More Information:
Ms Johanna Frösén
Marketing & PR
Telephone: +358 (0)9 2289 0801
E-mail: johanna.frosen@icareus.com
www.icareus.com
