Tribes

Innovative cross-media format with multimedia visibility

Tribes is a cross-media format utilizing a selection of traditional and modern media applications. Users are activated by strong social network-building, managing, generating and distributing user generated content. Format generates and presents content utilizing all common media platforms. Television acts as the key-media for presentation and can be broadcasted in any desired TV-platform; conventional (terrestrial, cable or satellite), IPTV, WebTV or mobile TV, live or pre-recorded. Internet and mobile handset interaction are the key-media for interacting and generating content, whereas the conventional media such as print or radio are primarily utilized for promotional purposes. Members have a direct 24/7 access for interacting with the platform. Such interaction includes chatting, voting, community updating, participating in competitions, watching live or pre-recorded broadcasts, promoting own media content, accessing, managing and uploading user generated content.

Tribes Media Format is a total multimedia solution in the field to offer true interactivity between television, radio, cellular phones and internet. Furthermore Tribes Media Format does not need any additional broadcasting resources, since the concept is based on existing, proven and robust technology.

Tribes target audience is likely to consist of young males and females who are active consumers of nightclubs, music, games, movie and other entertainment industries. Tribes targeted at young people between age group of 16-30 years old adults, 20-25 year olds being the main target segment. Customers join Tribes Community via cellular or web and their age and ID is verified to make sure they are of legal age. Tribes Community members earn several advantages by joining the community. Members can interact with others in the community. The community will be so attractive that members want to participate in it. Members have their own clubs and best prizes.

Through Tribes Media Format, value chain partners’ logos or other branded content can be exposed to the target group in the Tribes Television Show, Tribes Radio Program, Tribes Cellular Services and Tribes Website. Value chain members can promote branded Tribes Products and merchandise in different medias and in the Tribes partnership clubs and other venues, too. Sponsors are often able to send targeted marketing campaigns via SMS.

Tribes offers totally new revenue sources in a range of value added business partners. High end-user revenues can be achieved via masses of SMS-messages. Other revenues come from sponsorships and advertising, on-line shopping etc. With Tribes Media Format, you can offer a solution to customers turn dead-time from a money-consuming into a money-making machine, and change the dead-time viewers from passive to active customers.

The first nation wide Tribes will be established in Portugal during summer 2009. Tribes predecessor Pulse Media Format was live in Finland on MTV3 Channel. Over 80% of dead-time television viewers in Finland watched the show.
 
The format is focused towards young adults. Tribes-format focuses in producing high class entertainment by searching suitable talents among users. Dancing, hosting and musical artistry are all possibilities for users to pursue within the format and becoming a star or a media centered personality. 16 to 30 year olds boys, girls, men and women are given the possibility to excel, have fun and compete with the same audience being the sole and objective judge of decisions concerning stardom. Energy, spectacle and charisma are the key attributes for being a familiar face in the middle of a wide audience of viewers. Tribes format operates with a “win-win”-principle in terms of income distribution. Incomes consist of end user generated revenues via mms- and sms-messages (registration and data transaction costs), partners in cooperation, (commercial and clubs), tours and events, artists and performers.

Icareus and Channel Finland, Tribes developer, aim to establish Tribes as a premium lifestyle product in several key markets all over the world are looking forward to establish Tribes in different parts of the world.

Are you interested? Contact us.